In 2018, growing the clientele for your construction company is all about social media, right? Organic traffic and SEO are certainly important, but social media definitely plays a role. That’s what we’re going to focus on for purposes of this article, helping you grow your social media presence online. It’s all about generating buzz about your construction business, and there are a number of ways that networking can help you do that.
What is your ROI going to be when you focus on social media? Done correctly, social networking can make a huge difference. You see, you’re not just networking with potential clients. You can also be networking with other construction companies out there as well. The majority of construction companies are using social media, so keep that in mind. You want your piece of the pie, and you get it by diving in with the rest of them.
Customers and clients are looking at which construction companies have the best online presence. It’s not so much that they are holding you to that presence as much as it is that is the way they are looking for contractors. They are vetting contractors online, and a strong social media presence gives you a particular presentation. They can ask you questions, and it opens the door to better communication.
It’s just one of the major ways that people communicate these days. If the customers and clients get serious about hiring you to do a project, they will give you a call. Your social media presence and site can help them warm up to you in a big way.
You’re going to want to be sure that you focus on the right social networking sites. That being said, a combination of at least a few of them is a good idea. You’re going to have to manage those accounts, so be sure you have a plan in mind. You don’t want to be out on the construction site working and trying to simultaneously tweet or answer a Facebook message.
In all seriousness, you have to do what you have to do. But you might want someone in the office handling your social media accounts. Or maybe you’re going to be in the office mostly, and you can handle the accounts. How you do things is up to you, but you certainly want to work towards growing the social media presence for your construction business.
Facebook, Twitter, LinkedIn and YouTube are four good places to start for a construction company. Do you already have profiles for those four sites? If not, it’s time to get to setting up some social media accounts.
You want to be consistent and authentic, and you want to be sure to interact. Engage with people, and consider adding some marketing campaigns. You might want to reach out for help when it comes to the marketing side of things. In 2018, social media marketing and networking for construction companies is a big deal as you can see from these tips.